"Go to Terminus." These cryptic words inspired and helped build anticipation for AMC's hit show featuring the infamous railway station. We designed two terminus experiences from the ground up — the first at San Diego Comic-Con, and the second much larger experience at Terminus itself. We recreated the setting for the seminal TWD episodes on the set itself, crafting an experiential story and immersive experience for lucky fans who won a trip to the site. Fans got to meet the cast at both experiences, amping up their fandom even further.
Combined, these experiences built broad anticipation and buzz for the season premiere and helped catapult the show to further heights.