As a first-time sponsor of Salesforce’s flagship event, WPP came out strong with a must-visit activation that we developed, inspired by their recently revamped brand identity. The custom-designed “Living Art” experience brought the WPP brand to life through the eyes of renowned artist Alexa Meade and transported visitors into the brightly painted world through photography.
The creative and brand-inspired collaboration lead to the WPP activation being recognized by Salesforce as a “Best in Show” exhibit. Thousands of attendees engaged in the experience by trying on painted clothes and stepping into the WPP brand universe. WPP was so pleased with the results that the company put images of the experience on the cover of the 2019 annual report.