A summer-long Cartoon Network program at Atlantis Paradise Island was a wildly successful strategic partnership between the two brands that we brokered, designed, produced and managed. The annual 90-day activation featured multiple experiences and resort-wide brand integration — most notably the gigantic, record-breaking floating obstacle course!
We custom-designed a 9,000 square foot Adventure Time-themed inflatable, floating obstacle course (hand-sewn in New Zealand) that served as the resort’s featured summer experience. The course included several stellar slides, action towers and swings featuring the characters from Adventure Time. The obstacle course was a HUGE hit – all sessions were completely booked through the entire summer for the activation’s multi-year run.