Sports Illustrated Swimsuit Fan Fest NY

A palm- and model-filled paradise designed from the ground up, the fan experience included live music, partner activations, and many opportunities for shareable moments. On social media, the official hashtag #SIswim2016 was shared in 1.3K Instagram posts with more than 1.85 billion total impressions, including photos from models/insta-celebs.

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Photo Credit: Getty Images/Jamie McCarthy

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