We transformed an empty, concrete retail space into a ridiculous bingo club. Planning was top-secret and attendees were left in the dark about location, event details, and special guests (Conan himself). A small neon sign outlining Conan's iconic orange pompadour was the only clue that you were in the right place. And once you were in... it was on! Fans competed in three custom-themed rounds of bingo for incredible prizes with the winner of each round earning a spot in the final "Conan Quest." Then, the three finalists went head-to-head in a series of challenges until finally a winner was crowned "Ultimate Bingo Master." Winners throughout the night scored drones, iPads, Beats headphones, tickets to Conan's show, and drinks. This activation was the talk of the town at Comic-Con International and was THE coveted event to get into. Services: Creative direction | idea / concept development | pitch development / presentation | concept research and development | experience design | art direction | environment design | game design | team management: art director, designers, illustrators, experience designer, production personnel
