McKinsey & Company Learning

This McKinsey & Company animated video highlights a new way of learning to excite, enable, and inspire learners based on the four focus areas: Self-Directed, In the Workflow, On Demand, and Personalized. The narrative moves the viewer along a linear path. Pausing at each focus area, the viewer learns more information and how to use the learning tools associated with the program. Services: Creative direction | creative strategy | idea conception | creative team staffing | pitch development | narrative writing | motion design direction | graphic design direction | production oversight | script writing | storyboarding | team management: art directors, motion designers, animators, writers, casting directors, voice actors, technical and production departments.