DoorDash x Marvel

An engaging and interactive consumer experience that gave participants the chance to try their hand (and hearts and minds) at being a super hero Dasher for the Activate Super You DoorDash campaign at New York Comic-Con. We took the initial thought-starter concept of a skills test to the next level by bringing participants through a multi-stop gauntlet of fun and engaging challenges including: a Dasher IQ quiz, a full sensory body scan leveraging a suite of VFX users could see and interact with in real time, and a completely custom-designed Dasher Challenge game incorporating bespoke software and hardware elements. Participants left the experience with custom DoorDash swag — and their heads held high with pride. The activation circulated major media outlets including AdAge and was the talk of NYCC. Over 2,500 attendees went through the experience during the conference with social amplification reaching far and wide across social media platforms, fueled by influencers, some of whom couldn’t wait to go through the experience. Services: Executive creative direction | creative strategy | idea / concept development | experience design |game design | content development | production / layout design | art direction | client relations | onsite installation supervision | team management: creative director, industrial designer, production, fabrication, and technical vendors.