The HGTV Lodge is a custom-designed, barn-inspired structure with hospitality, activity spaces and indoor + outdoor music stages. The experience provides fans with photo ops, VIP meet- and-greets, as well as a stylish interior to rest and recharge in. Events include CMA Fest and Super Fan Fest at Super Bowl XLIX. HGTV uses this experience as an opportunity to create unique digital content featuring on-air HGTV talent, fans, and country stars playing The Lodge stage.
The HGTV Lodge has won multiple awards, including The Ex Awards Gold Award for Best Consumer Environment and Best Outdoor Environment. It has generated millions of impressions to date and has been covered by multiple high-profile outlets including Rolling Stone, Billboard, AdWeek and USA Today.