Mad men bench reveal

To build buzz and celebrate the final season of the lauded AMC show Mad Men, we took over the street across from Radio City Music Hall with a much-hyped reveal of a custom designed Don Draper bench. We even went as far as to temporarily rename the streets to show-centric names, complete with custom street signs. The reveal received wide-reaching media coverage and kicked off the final season with a bang.

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Photography by others. Bench design by Pentagram.

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