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Photography by others.
Photography by others.
To build buzz leading up to Super Bowl 50 and to celebrate women fans, we created a fashion extravaganza called the NFL Style Showdown. The much-talked-about activation included a "gridiron-green carpet" for participants and celebs leading to the main event — a fashion runway stage that included a judge area. In addition to the stage, we custom designed a showroom to showcase new styles being released. Coinciding with NY fashion week, the NFL experience got lots of buzz and was the icing on the cake for Super Bowl 50 marketing events.