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Photography and renderings by others.
Photography and renderings by others.
Ready Player One Experience
For the SXSW premiere of Steven Spielberg's film Ready Player One, distributed by Warner Bros., we recreated the 2045 world of star Wade Watts. The immersive consumer journey included 360 scenic design featuring sets and items from the film, and high-tech elements such as an avatar creator and VR experience. There was even a 15 feet tall replica of the Iron Giant featured in the film. Exposure to the Ready Player One film world via the immersive experience was immense. 7,000 people visited the SXSW activation over a short few days and crowds at 20 arcades nationwide participated in a virtual rave that concluded the experience. Media coverage of the event was substantial and included Business Insider, Forbes, Los Angeles Times, Deadline, Variety, and Adweek. Services: Executive creative direction | creative strategy | concept development | experience design | guest engagement strategy | environment design | team management: creative director, environment designers, illustrators, producers and production personnel.