A palm- and model-filled paradise designed from the ground up, giving fans a tropical escape from frigid New York City in winter. The fan experience included live music, partner activations, and many opportunities for shareable moments. On social media, the official hashtag #SIswim2016 was shared in 1.3K Instagram posts with more than 1.85 billion total impressions, including photos from models/insta-celebs Gigi Hadid, Ronda Rousey, Chrissy Teigen, Lily Aldridge, Rose Betram, and Chanel Iman. Services: Creative direction | concept and pitch development / presentation | client relations | creative strategy | environmental design | site prospecting | team management: art director, designers, concept and production artists, production personnel.
