The Sundance Film Festival hub on Main St. Park City, where filmmakers, actors, producers, press, and other attendees could engage with SundanceTV’s brand and sponsors authentically. SundanceTV HQ hosted afternoon panels, pre-parties before nightly screenings, and sponsor events. The interior was designed to feature rich wood textures and numerous LED screens playing non-stop SundanceTV content. Over 13,000 festival attendees visited SundanceTV HQ and there were 22.57 million total media impressions and 952 social posts about SundanceTV HQ.
