© Oaken Anchor. All Rights Reserved. These ideas, designs and creative concepts cannot be produced without the written consent of Oaken Anchor.
Photography and select renderings by others.
Photography and select renderings by others.
The Good Place Experience
NBC wanted to take its popular show The Good Place to Comic-Con and we delivered with a winning pitch and led NBC through a bold creative strategy resulting in an innovative and immersive live and digital consumer experience that gave fans the exclusive opportunity to enter the world of the popular NBC TV show and interact with an intricately designed set and full cast, created and scripted just for Comic-Con. The activation won the Event Marketer Experience Design & Technology Gold Award for Best Outdoor Environment and the Ex Award for Best Production of a Consumer Event. Over the 4 days at Comic-Con, 4500 fans went through the experience, which made over 150 million impressions and created massive social chatter. Netflix recorded a significant spike in viewership during the weekend of Comic-Con and into Season 3. Services: Executive creative direction | creative strategy | initial idea conception / development | creative team staffing | pitch lead / presentation | immersive experience design | design direction / art direction | production oversight | client relations | team management: creative director, art director, designers, and production personnel.