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Photography by others.
Photography by others.
DreamWorks Trolls Surprise Box
Scenes of surprise and delight were unleashed in lucky markets in America to build anticipation for DreamWork's Trolls movie premiere. We developed the idea to create pop-up moments of joy with the declaration to "Find your happy place." We designed a box of surprises that would open up after a countdown clock reached zero to reveal exciting and engaging experiences, including YouTube star influencers and marching bands, that immersed those surrounding it. The surprise box with its DreamWorks-branded activations was a buzz-worthy spectacle that traveled from Los Angeles to Cleveland promoting the movie, before it landed in New York City's Herald Square alongside the film's stars. Services: Creative direction | idea development | creative strategy | pitch development / presentation | concept development | experience design | art direction | scenic design | industrial design | client relations | vendor procurement | team management: art director, designers, illustrators, production personnel, technical / fabrication vendors