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Photography by others.
Photography by others.
DreamWorks Trolls Surprise Box
We developed the idea to create pop-up surprise moments of joy with the declaration to "Find your happy place." We designed a box of surprises that would open up after a countdown clock reached zero to reveal exciting and engaging experiences, including YouTube stars and marching bands, that immersed those surrounding it. The box and its DreamWorks branded activations was a buzz-worthy spectacle that traveled from Los Angeles to Cleveland promoting the movie, before it landed in New York City's Herald Square alongside the film's stars.