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Photography by others.
Scenes of surprise and delight were unleashed in lucky markets in America to build anticipation for DreamWork's Trolls movie premiere. We developed the idea to create pop-up moments of joy with the declaration to "Find your happy place." We designed a box of surprises that would open up after a countdown clock reached zero to reveal exciting and engaging experiences, including YouTube star influencers and marching bands, that immersed those surrounding it. The surprise box with its DreamWorks-branded activations was a buzz-worthy spectacle that traveled from Los Angeles to Cleveland promoting the movie, before it landed in New York City's Herald Square alongside the film's stars. Services: Creative direction | idea development | creative strategy | pitch development / presentation | concept development | experience design | art direction | scenic design | industrial design | client relations | vendor procurement | team management: art director, designers, illustrators, production personnel, technical / fabrication vendors